At Backbase, a leading fintech company focused on digital transformation for banks, I led the design of the new website during a full rebrand. Working closely with the product marketing and leadership teams, I developed a robust web-specific design system and helped reimagine how the company’s products were showcased online—with the help of custom illustrations and subtle animations to simplify complex ideas.

Beyond the website, I collaborated with the product design team to align visual styles and ensure accessibility across the broader ecosystem, keeping everything cohesive and user-friendly.

Skills: Brand identity design & UX/UI Design