I am a Senior Graphic Designer of French and South African descent, currently based in the Netherlands. With a strategic and innovative approach, I bring a fresh perspective to every project, while staying up-to-date with the latest visual trends.

Throughout my career, I have gained experience in a variety of areas, including branding (studying and creating corporate identities), editorial design (layout and design for magazines, newspapers, and books), and web design (creating website layouts, banners, e-shots, advertisement inserts, newsletters, and other web-related materials).

For three years, I held the position of Senior Graphic Designer at Sabon, where I was responsible for designing all marketing assets for the French retail sector. I worked closely with the Marketing Manager to create visuals, packaging, and illustrations for monthly campaigns and stores.

In 2015, I joined Lagardère, one of the largest French media companies, as the Lead Graphic Designer for the magazine Public. In this role, I was responsible for all print and web visuals, making design decisions in partnership with various fashion brands for online contests and promotional offers.

In 2018, I moved to Amsterdam to join Tiqets, an innovative ticketing platform, as the Lead Graphic Designer. There, I coached the graphic team and directed them on all Tiqets visuals and illustrations for both offline and online designs.

Since July 2021, I have been part of Backbase, a fintech company that helps financial institutions with their digital transformation. I initially joined the Creative Studio team, working on brand projects, high-quality campaigns, and illustrated product screens that highlight key features and benefits. Two years ago, I was promoted to Principal Designer for the GTM platform and ecosystems team. In this role, I lead the design strategy, conduct tech design research, optimize user experiences, and ensure consistency across Backbase.com, Backbase.io, and showcase materials. My focus is on aligning design strategy with business objectives and user needs.